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f,ù iag%ia ^Levi Strauss& 1829 fmnrjdß 26 jeksod c¾uksfha nefjßhd ^Bavaria& ys ;uhs Wm; ,nkafka' Tyqf.a mshd yhsYa iag%ia ^Hirsh Strauss& yhsYaf.a fojeks Nd¾hdj jk frfnldydia iag%ia ^Rebecca Haas Strauss& ;uhs f,ùf.a uj' f,ùf.a uq,au kduh jqfKa' ,f,daì, ^Loeb& hkakhs' 1847 § fï iag%ia mjq, weußldfõ ksõfhda¾la ^New york& k.rhg ixl%uKh jqKd' fuys§ Tjqkaf.a mjqf,a idudðlhkaf.a /lshdj jQfha fjf<¹uhs' ;=reKq úh t<efU;au ,f,ùo, Tjqka iu. fuu úh<s o%jH fjf<¹fï ksr; fjkjd' 1853 § f,ù ,ieka *a/kaisiaflda ^San Francisco& kqjrg meñK ;u jHdmdrh ,f,ù iag%ia wekaâ lïmks, ^Levi strauss and Company& hkqfjka wdrïN lrkjd' fuys§ Tyq ksr; jkafka frÈ fjf<¹fï' úfYaIfhkau úYd, rka m;,a wdY%s;j ;uhs Tyq fjf<¹ï lghq;= lrkq ,nkafka' Tyq fuu kqjr ia:dk lSmhlgu ;u jHdmdßl ia:dkh jßkajr f.k hkjd' fï jk úg f,ù f.a jhi wjqreÿ 23 hs' m;,a wdY%s;j ÿIalr fiajfha fhfok lïlrejkaf.a l,siï blaukska bÍu ksid Tjqka ks;r ks;r we÷ï .ekSug fm<ô,d isáhd' cefldí fâúia ^Jacob Davis& hkq we÷ï uikafkla' Tyq hqfoõfjla ^Jewish& ,eÜúishdfõ ^Latvia& isg meñK fï wdY%s;ju Tyq ;u jHdmdr lghq;= lrf.k .shd' ks;r ks;r l,siï bÍu je<elaùug Tyq l,sifï iuyr ia:dkj,g hlv fnd;a;ï ;nd kj;u ks¾udKhka fidhd.kq ,enqjd' fuh b;d id¾:l l%uhla jQ w;r ta i|yd ,fmagkaÜ, ^Patent& n,m;%h ,nd .ekSug cefldaí l,amkd l<d' fï i|yd ;uka frÈ ñ,§ .kakd f,ù yuqùug Tyq woyia l<d' ula ksido Tyq tl, uQ,Huh w;ska isáfha wiSre ;;a;ajhl' fï iqixfhda.fhka m%;sM,hla f,ig 1873 uehs 20 jeksod weußldkq fmagkaÜ n,m;% wxl 139" 121 hgf;a fï fofokdgu tys whs;sh ysñjkjd' bkamiqj ,f,ùia, ^Levis& fjf<| kduh hgf;a ks¾udKh jk m%:u ,´jfrda,a, we÷u ^Overoll& Tjqka m;,a lïlrejka fjkqfjka ksmojd fjf<| fmd<g ksl=;a lrkjd' fuh rka m;,alrejka w;r b;d ckm%sh we÷ula jkafka flá l,lska' fuu we÷fï frÈ j¾.h b;d >khs' bÍhefukao f;drhs' kuq;a lïlrejkaf.ka tla;rd meñKs,a,la Tjqkag t,a, jqKd' ta fï we÷u wefÛa we;s,af,k úg ;=jd,jk njg' ulaksido tu froao t;rïu f.dfrdaiq ksid' fuhg ms<shula f,i Tjqka Üúhs,a ^Twill& iy lmq ^Cotton& ñY%s; froaola fï i|yd y÷kajd ÿkakd' tu frÈ j¾.h l,la hk úg fvksï ^Denim& jYfhka m%isoaO jqKd' tfiau thska ks¾udKh jk we÷ugo miqj ,fvksï, hk kduh Ndú; l<d' fï wdldrfhka f,ùf.a we÷ï jHdmdrfha ;j;a lvbula meñfKkafka 1890 §'
ta Tyq f,ùia 501 ^Levi~s)501& fvksula fjf<| fmd<g bÈßm;a lsÍuhs' wo ld,fha ,Sjhsia ^Levi~s& f,ig fuu jok Ndú; l<o th meñKsfha fuys ks¾ud;D jk ,f,ùf.a, hk w¾:fhka' ,,Sjhsia 501, fvksu f,dalfha jeäfhkau wf,ú jQ we÷u njg jd¾;djlao ;enqjd' ,Sjhsia f,an,fha wYajhska fofokl= isákq wo olakg mq¿jka' fuh Tjqka uq,au jrg bÈßm;a lf<a 1886 §' tfiau msgqmig fojeks idlal=j ^back pocket& 1901 j¾Ifha § muK ;uhs ,Sjhsia iud.u tl;= lf<a' tfiau n| msáh ouk ¨ma ^Belt Loops& uq,skau fvksfï olskak ,enqfKa 1922 jif¾' bka l=vd fjf<kafolaj isg oejeka; jHdmdßlfhl= jQ f,ùf.a fuu fvksï jHdmdrh f,dalfhau m%isoaO jqKd' Tyq yd ;r. lrkakg lsisjl= tl, isáfha keye' fï whqßka f,djg kj ks¾udKhla ìys l< f,ù 1902 iema;eïn¾ 26 jeksodg fuf,dúka kslau .shd' túg Tyqf.a jhi wjqreÿ 73 hs' úfYaI;ajhla ;sfnkjd' f,ù ;kslvfhla' Tyq lsisod újdy ù keye'
;ukaf.ka miqj fuu jHdmdrh Tyq ;u nEkdjreka y;r fokl=ghs mejrefõ' tkï ;u ifydaoßhf.a orejka y;r fokdg' tfiau uqo,a fldgila wd.ñl iqnidOk lghq;= fjkqfjkao Tyq ,nd§ ;snqKd' 1902 § f,ùf.a uQ,Huh j;alu weußldkq fvd,¾ ñ,shk 6 la muK jQ njghs oelafjkafka'
miqld,fha§ fvksu weußldfõ lõfndahs ^Cowboy~s& jreka w;r b;d ckm%sh jqKd' tfiau fojeks f,dal hqoaOfha§ hqo fin¿kao fuu we÷u Ndú;d l<d' ;reKhka w;r ú,dis;djla f,ig ,fvksï, ckm%sh fjkafka 1950)1960 ld, iSudfõ§'
k¿jka" ks<shka" frdla ^Rock& .dhlhska fuh we£u ksid th /,a,la njg ksrdhdifhkau m;ajqKd' wo ;reK uyÆ fNaohlska f;drj fvksu w;sYh ckm%sh we÷ula' ,,Sjhsia, iud.u weußldj uQ,sl fldgf.k rgj,a /il ;u ksIamdok lghq;= mj;ajdf.k hkjd' 2010 § fuu iud.fï wdodhu fvd,¾ ì,shk 4'4 la f,ighs jd¾;d jqfKa'
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